Published: 13/11/2018 By Tom Bloomfield
Rightmove offers agents a number of optional upgrades designed to give individual properties extra exposure over and above normally advertised houses.
A premium listing upgrade can be applied by to an individual property’s listing and has three benefits:
- The number of photos of a property that appear when it returns in a buyer’s search results increases from two to four.
- It increases the number of characters available in the summary description from approximately 170 to 267.
- It allows the agent to select a caption (known as a sticker) from a list of ninety alternatives. Examples include “Annex”, “Recently Renovated” or “Close to Shops”.
A featured property upgrade will increase a property’s exposure by allowing it to appear in position one of a buyer’s search results for a given geographical area, irrespective of its asking price.
They are a useful tool for properties that are in need of improvement or development, where their asking prices do not reflect the budget a buyer would have to have to finish the project.
At Bloomfield Grey, all our properties benefit from a premium listing plus time spent as a featured property – these are provided free of charge.