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Clever Tactics for Extra Rightmove Exposure.

Published: 13/11/2018 By Tom Bloomfield

The first days after a property has been added to Rightmove are normally its most active as it benefits from exposure to buyers who have set up email alerts and those who filter their searches for newly listed homes.

However it’s also worth knowing that there are circumstances where Rightmove will effectively re-launch a pre-existing property:

  • A home’s asking price only has to drop by at 2% to automatically email to every buyer who can afford it. (It will also change the “Added On” date to a “Reduced on” date).
  • If a property is removed from rightmove for at least fourteen weeks, it can be re-launched as a new instruction with a fresh “Added On” date.
  • If a house that has been under offer is returned to being for sale then Rightmove will re-set it’s “Added On” date and will trigger an email alert. However, they will only do this if the estate agent managing the property provides a copy of the Memorandum of Sale for the aborted purchase.

It's worth keeping the above in mind when making marketing decisions as each of them will create significant additional exposure. For example the graph below shows the spikes in online viewings that take place both at the launch of a property and when it's re-emailed only a few weeks later (in this instance due to a price reduction).